Travel with Joy
A campaign celebrating Aperol Spritz as the must drink cocktail for summer travellers in Europe
CLIENT
Campari
WORKED WITH
Ink
ROLE
Creative Director
A digital and experiential campaign that perfectly paired Aperol Spritz with summer travel, driving brand awareness and sales.
In a competitive market, Aperol Spritz needed to stand out as the ultimate summer drink across Europe. The challenge was to create a multi-touchpoint campaign that not only engaged travellers but also connected them to the brand from flight booking to sipping their first Spritz at their destination, all while aligning with easyJet’s brand values.
We crafted a tailored campaign that delivered the Aperol Spritz message at four key touchpoints: pre-booking, pre-flight, in-airport, and on arrival. A branded microsite, targeted social ads, and experiential airport activations ensured the campaign reached travellers at every stage. The content hub offered destination guides, bar recommendations, and exclusive offers, seamlessly connecting the brand with summer travel excitement.
mat@matwiggins.com © 2024 matwiggins.com. Based in London, UK.
THE BEST THINGS ALWAYS START WITH HELLO
The campaign was a resounding success, with over 109k microsite visits, 73.7k social click-throughs, and a 7.63% brand uplift. Sales of Aperol Spritz saw double-digit growth, and the campaign was repeated the following year. The effort earned two awards at the TFWA World Exhibition, solidifying Aperol Spritz as a summer staple.
